Who this covers
This policy covers inclusivefitness.co.uk, run by Jo, a sole-trader personal trainer based in Woking, Surrey. If you have any questions about this policy or how your information is handled, email jo@inclusivefitness.co.uk.
Information collected through the contact form
When you submit the contact form, I collect your name, email address, contact number, and whatever you write about what you're looking for. This is sent directly to my email so I can reply to your enquiry, and is also kept as a record within the site's analytics tool, described below. It's used only to respond to you and to keep track of enquiries — never for marketing or shared with anyone outside of running this business.
The form is handled by a third-party service, FormSubmit, which processes the submission and delivers it to my inbox. FormSubmit does not use the information for its own purposes beyond that delivery.
Analytics
This site uses a website analytics tool to understand how visitors use the site — for example, which pages are viewed and roughly how many people visit. General browsing activity is not used to personally identify you. If you fill in the contact form, though, the details you enter (name, email, contact number, and your message) are captured by this tool as part of keeping a record of enquiries, as described above.
Cookies
This site doesn't use cookies to sign you in or for advertising. The only cookie it uses comes from Second Shadow, the third-party analytics tool described above, which sets its own cookie(s) and may track page views, clicks, and interactions with the contact form.
The first time you visit, a banner lets you Accept or Decline this. In line with UK rules, the analytics tool only loads if you actively press Accept — if you decline, or don't make a choice, it doesn't load and no cookie is set. Your choice is remembered in your browser so the banner won't show again. No other third-party tracking or analytics runs on this site.
Session recordings and heat maps
If you press Accept, I record how you use the website — such as where you click, tap, scroll and move your pointer, which pages you visit and how you move between them — so I can build heat maps and replay sessions to see where people get stuck and improve the site. These recordings are made by Second Shadow and are linked to the random identifier in its cookie. They're kept for 30 days and then permanently deleted.
If you press Decline, or haven't yet chosen, nothing is recorded.
Your rights
Under UK data protection law, you have the right to ask what information I hold about you, to ask for it to be corrected or deleted, and to raise any concerns with the Information Commissioner's Office (ICO). To make any request, just email jo@inclusivefitness.co.uk and I'll sort it as quickly as I can.
Changes to this policy
If anything about how this site collects or uses information changes, this page will be updated to reflect it.